One of the less well known roles of Town Criers past was to test the quality of local ales and wines. Medieval Sherrifs and later Town Mayors were legally obliged to ensure that publicans sold a good pint. This responsibility was delegated to the Town Crier who (often unwillingly) took on the role of ‘Ale Conner’ and actually tested the beer. Following due process, the proclamation that a public house’s offerings were ‘fit to drink’ was an important assurance of quality.
The ceremony also became important to local taxation after the first tax on beer was introduced in Britain in 1643. The Ale Conner (or ‘Kenners’) used their palates to tell the difference between strong and weak beers, each being taxed at a different rate. So a clear head was a requirement and the Ale Conner was required not to ‘“fill their bellies (or drink overmuckle) in the time of the tasting“.
Charity Fundraiser Evening
If you would like to revive this noble tradition and host an historic Assize of Ale at your local pub, please get in touch. There is some good natured teasing (mostly of the landlord), the Town Crier deputises two Ale Conners who get to wear official hats and pronounce on the quality of the beer. Basically it is a lot of silliness that is, above all else, a fun event that can get quite a bit of media attention and help raise money for local charities. If you would like to nominate an assistant Ale Conner for the evening, then so much the better.
Contact your Town Crier and revive this ancient and noble tradition in your local.
Blog Posts
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In praise of a bit of volume
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The power of the voice
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A new Town Crier Scroll
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Accession Proclamation
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Oyez the Criers are coming
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Good to be back
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Town Crier Championships
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A sunny day in Windsor
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Something special for 2018
An announcement On Saturday 4th August 2018 we will be holding a Town Crier Competition in Windsor. Members of the Ancient and Honourable Guild of Town Criers will descend on the Royal Borough on 4th August 2018 for a day of friendly competition in Windsor Town Centre to see who is the best crier on…