Something special for 2018

An announcement

On Saturday 4th August 2018 we will be holding a Town Crier Competition in Windsor. 

Members of the Ancient and Honourable Guild of Town Criers will descend on the Royal Borough on 4th August 2018 for a day of friendly competition in Windsor Town Centre to see who is the best crier on the day.

This will be the 2018 AHGTC National Championship competition.

As host, I am the only guild member who cannot enter, but will take on the role of organiser and master of ceremonies.

We will be welcoming criers from all over the country (and hopefully from overseas too) so the day is sure to be a riot of colourful liveries, tricorn hats and plenty of loud noise. There is no charge for the general public to come along and watch the fun.

So, make a date for your diary. Saturday 4th August 2017 and come to Windsor’s Town Crier Competition.

Twice the noise at Holyport.

When Bill Wallace, Town Crier of Lane Cove, New South Wales contacted me to say he was coming over from Australia to visit his family in the Royal Borough I was happy to agree to him joining me for a few events during the summer.

Today was my first opportunity to see Bill in action when he joined me at Holyport Fair. Bill is celebrating his Eightieth birthday this year but still performs at a volume that is every bit as loud as someone half his age. After 30 years as a crier in Oz he is also well armed with witty one liners and anecdotes, making him remarkably good company.

With Bill

Looking forward to seeing Bill again next weekend when we will be joining in with the Old Windsor Carnival procession.

1000 Jaguars

We had a great day in Windsor on Saturday with a procession of 250 Jaguar sports cars through the middle of town and another 800 Jags lined up down the Long Walk. 

The event was raising money for The Prince Phillip Trust which supports various local good causes. 

A huge thanks to all the owners who brought their classic cars to Windsor for what was a terrific day.

Ten signs that you would make a great Town Crier

1. If your close friends all seem to have gone prematurely hard of hearing.

2. If your first thought when looking at shoes in shop windows is that the buckles are too small.

3. If “polish my bell” doesn’t sound like an innuendo to you.

4. If you can order a pint on a Saturday night whilst standing ten feet from the bar.

5. If you think adding feathers improves any hat

6. Also corners.

7. If you like the idea of shouting at strangers without getting arrested.

8. If you can agree to pose for 200 selfies in a day without ever dropping your smile

9. If you always wear a pirate costume to fancy dress parties

10. If you love your hometown and want to share it with people from all over the world.

If all the above apply to you, why not contact your town hall and ask about becoming your home town’s official town crier.

Lions in Maidenhead High Street

Yesterday’s Chinese New Year was celebrated in Maidenhead with a dance by five traditional Chinese Lions. The Dancers from the local Eagle Claw Kung Fu group herded their Lions up and down Maidenhead’s high street in a loud, colourful acrobatic display that brought out a large crowd of onlookers from the local community.

Chinese New Year Lion dancers

There was a great party atmosphere in town and I was delighted to help let people know about start times and the procession route. When the event came, couldn’t resist taking a few photos of what was a great spectacle. Congratulations to all who took part and Happy New Year.

eagle claw kung fu maidenhead

Maidenhead knows how to party – Lantern Parade 2016

I had a lovely Saturday evening in Maidenhead town centre on the 10th December at the Norden Farm Lantern Parade.

norden farm lantern parade

Close to 500 people took to the streets to follow a Samba band through town. Everyone carried beautifully crafted handmade lanterns, illuminating the procession to create an ever changing glowing ribbon of light. It really did look enchanting.

Seven local schools  along with other groups from various parts of the local community made lanterns seperately but it was only when they all came together on the night that the beautiful result was revealed.

An event for everyone

The organisers from Norden Farm Arts Centre (big shout out to Robyn and the team)  pulled off another brilliant success deserving mountains of praise. On that note it was also really heartening to see both the Mayor (cllr Luxton) and the Council leader (cllr Dudley) turning up to show their support. Their attendance at the start of the event was much appreciated.

mayor and town crier at maidenhead lantern parade

The Bollywood brass band did a terrific job of warming everyone up and after some announcements from yours truly the Mayor and Council Leader officially started the event; the Samba  rhythms began to beat and off we went. Up from the Town Hall to the high street and then past Nicholsons and all the way to King Street turning left each time to take us back in a big loop toward the Town Hall again almost an hour later.

town crier with umbrella

Perfect weather for it

A bit of rain came down but we didn’t let that dampen our spirits one bit. The band never stopped beating their amazing rhythms so I never stopped dancing. Well… I say dancing, but having watched the video they were recording on the night, perhaps ‘moving in a oddly amusing manner’ was the best that could be said of the town crier.

fun at maidenhead lantern parade 2016

Thank You to Robyn for the Photos

Holyport Fair

I really enjoyed yesterday at Holyport fair. It was their 70th anniversary and the turnout felt like the biggest I’ve ever seen in the village. Activities included bowling for a pig (which was a feature of the very first Holyport fair), A coconut shy, a huge antique roundabout and a display of classic cars. The ever popular dog show, and inter-pub tug of war (Won by the Jolly Gardener team) both attracted large crowds. Then there were dancing displays and stalls from local charities. All in all, a pretty perfect English summer fair on a warm and sunny afternoon.

I got to kick off proceedings at 2.00pm, but I felt the honour of declaring the fair officially open should go to some local children, so seven very loud youngsters(one for each decade) were given the opportunity of doing the honours on my behalf. They did the job magnificently and got a big round of applause for their efforts.

HM the Queen’s 90th Birthday

On Wednesday 20th April 2016 Her Majesty came to Alexandra Park the day before her 90th birthday.

I was asked to introduce the event to the invited audience and so about half an hour before her Majesty’s arrival I ascended the bandstand, read out a cry and to help get people into a party mood.


Then, with my duties over with I stood at the back enjoying the band and choirs final rehearsals before the guests of honour arrived.

flag waving

The crowd were happy to wave union jacks and cheer as The Queen listened to songs (including the obligatory ‘Happy Birthday’) and watched a youth theatre group perform some of  Romeo and Juliet before taking a tour of the Bandstand herself.


The Queen unveiled a new gate plaque that follows the same design as an earlier plaque from the original opening of the gardens more than a century ago.

The next day was the big birthday proper and I arrived in the town centre about half past nine in the morning. There was already a huge crowd and so my first duty of the day was to inform everyone of the timetable for the days events.

Crier at Windsor

I delivered my proclamation from the traditional spot by the Queen Victoria Statue (close to the site of where the old town cross once stood) and the cheers when I finished with the obligatory ‘God Save the Queen’ were deafening. It was certain the crowd were excited that they were going to be seeing Her Majesty at close quarters.

One TV crew (who will remain nameless) asked my opinion on the royal family’s future and whether I agreed with any of the criticisms the interviewer raised. I politely pointed out that as the official Town Crier of the Royal Borough, they might reflect that there was a big clue in my job title that I was never, ever going to answer silly questions of that nature.

nadiya Hussein with Windsor town crier Chris Brown

My next task was at the Guildhall, leading the Councillors in three cheers as Her Majesty came up to the corn exchange at the end of her walkabout. Before her arrival I enjoyed a chat with Nadiya Hussein who won the BBC’s Great British Bake Off show and had been invited to bake a Birthday Cake for the Queen.

Her Majesty chatted to a number of invited guests who were sharing their birthdays with the Queen and she cut the cake that Nadiya had baked. The deputy mayor handed over a beautifully wrapped birthday gift too.

As the Queen and Prince left the Guildhall in an open topped car…


I stood at the railings and  (in a dreadful breach of protocol) waved with everyone else as she went past. Happy to report that we got a huge smile and friendly wave back.


Then for me it was back to the Queen Victoria Statue to remind people of the next events on today’s schedule. I urged the crowd to join the Mayor on the long walk for the traditional 21 gun salute at 2.30pm and then went off in search of a quiet corner to eat my packed lunch (yes, its a glamourous life being town crier).

Then it was back to the Guildhall to chat with some of the nonogenerians (word of the week) who were about to enjoy a lunch with the Mayor in the beautiful surroundings of the Guildhall.

Leaving the Guildhall seemed to take forever as so many people wanted photographs and a chat, and I couldn’t say no, but I managed to get away down Park Street and on to the Long Walk with about 10 minutes to spare.

A bigger than usual crowd had gathered for the Cannon salute and many first timers were (as usual) shocked to see such small guns and as usual were equally shocked when the first was lit and a deafening boom blasted across the fields. I love this event and if you haven’t enjoyed the Windsor’s Mayor’s minature 21 gun salute on the Queen’s birthday, come next year… It’s a blast!

However, this time, with the national media in attendance we had to wait for a cue from the BBC TV crew before we could sing Happy Birthday to her Majesty live on air and fire off the guns.

Then there was another half hour of photos before I could leave the long walk and head back in to town.

It had been an absolutely wonderful day to be in Windsor and it wasn’t over yet. There was still the lighting of the beacons to come.










The excitement is building

Spent two hours with Windsor St George Rotarians today raising awareness of their free blood pressure checks. George the friendly dragon was out with us too, and frightened far fewer passers by, than I did.

Thankfully most people weren’t scared off by either of us and I got plenty  of enquiries about the timetable for Her Majesty’s Birthday events this coming Thursday. Lots of the shops are already redoing their window displays to celebrate and now that the flags are up along the High Street, the town is looking very festive.  I am definitely looking forward to this coming week myself. It will definitely be a week to remember.

On Thursday in particular I will be out and about in Windsor town centre from early morning as we are expecting to get a lot of visitors who will turn up early but may want advice on where the best places to stand are, what other events are going on and so on. 

Why was the Town Crier important?

Or, what can town criers of the past still teach us about marketing today?

In days past (that’s a beautifully non-specific phrase) almost every town had a paid crier whose job was to let the people know about important news. The definition of ‘important’ being things they wanted to know as well as things other people wanted them to know.

Town Crier were important because they used a variety of techniques to ensure as many people as possible heard, understood and remembered what they were crying about. Variants on these same techniques are the bedrock of marketing. By watching a town crier in action we can still learn a thing or two about getting the message across,  in this or any age.

Town Criers were loud

The modern phrase ‘interuptive marketing’ doesn’t do justice to a loud bell and booming voice. The first ‘hit’ is the most important. If they don’t hear you at the beginning you have lost before you have even begun.

Town Criers were visually impressive

In the UK by the 19th century criers adopted an old fashioned manner of dressing which set them apart from the general populace who were dressing less ostentatiously than ever before. If you stand out in a crowd, you are likely to be looked at and listened to. In modern marketing parlance the ‘brand volume’ is something to consider. A stronger visual appeal on the company’s literature (both online and in print) can have a profound impact on awareness of brand and message.

Town Criers spoke clearly

Town criers were famous for speaking clearly. This does not mean they spoke ‘received pronunciation’. Indeed, written records show that they used their local dialects and may well have been unintelligible to people from other parts of the country, but the point was that they made sure they were understood by their local audience. This is a lesson modern marketers should remember. Talking in a way your audience understands not only aids comprehension, but increases their empathy with you and your message.

Town Criers were concise

Modern town criers limit their proclamations to 150 words or less. This is a hangover from the lesson learned by generations of their predecessors that people have short attention spans. Sticking to the point and getting an idea across with as little padding as possible is a great skill to acquire.

Town Criers were reputable

A town crier was not necessarily someone of high social status, but they had to have a reputation for honesty. Nobody believes a crier who lies. Brands must work hard to protect their reputations.  Once lost, it is almost impossible to regain a brand’s former position of high regard, so don’t let it get lost in the first place..

Town Criers were Repetitive

Starting with the three rings of the bell and  ‘Oyez’ repeated three times at the start of each proclamation, criers understand the value of repetition. A crier will often repeat an important cry a number of times in the same place on the same day to make sure as many people hear it. Advertisers are usually away that it takes at least three interactions with a brand before a potential customer will buy something from the brand owners.

Town Criers were useful

It is generally believed that one of the reasons so few people died in the great fire of London of 1666 is that the city’s criers did a great job of waking the people and letting everyone know there was a problem.  Whether it was finding lost children, ‘crying down the fair’ or reminding shopkeeper not to let their pigs road in the high street, the old Town Crier was of use to the community.  Modern marketeers should consider their social responsibility and find ways that their brands can also be of use.